Dr. David S. Martin is an Assistant Professor at Auburn University in the Department of Hotel and Restaurant Management. His research focuses on the behavior of sports fans.


Publications:
The Impact of Positive Affect, Negative Affect, and Customer Satisfaction on the Future Behavioral Intentions of Sports Fans

This study examines the relationship between positive/negative emotions, satisfaction and future behavioral intentions of sports fans.

Article: Print

$US10.00

Article: Electronic

$US5.00