Dr. David S. Martin is an Assistant Professor at Auburn University in the Department of Hotel and Restaurant Management. His research focuses on the behavior of sports fans.

---

Publications:

The Impact of Positive Affect, Negative Affect, and Customer Satisfaction on the Future Behavioral Intentions of Sports Fans
	David Spencer Martin, Ryan T. Howell, Martin O'Neill This study examines the relationship between positive/negative emotions, satisfaction and future behavioral intentions of sports fans.
	Article: Print	$US10.00
	Article: Electronic	$US5.00